Luxury Insiders

Versace was founded by the brotherhood of Versace's family, Gianni, Santo and Donatella. During the first decades of the company and brand, Gianni was the appointed designer of Versace. His taste for luxurious, and glamorous fashion has positioned him as an irreplaceable figure in pop culture, from the high-priced power dressing of the 1980s to the successful mix of ghetto and luxury fashion of the 1990s. His distinctive and sexy cut of garment, as well as his frequent references to Greco-Roman culture, have earned him a cult following of worldwide celebrities. In 1997, Gianni Versace was murdered by a serial killer, which led his brother Santo to be appointed CEO of the company and his sister Donatella to replace him as creative director. That is when things started to become increasingly worse for Versace. Collections started to be far less successful, maybe due to a lack of experience from Donatella and her struggle with her cocaine addiction. Donatella deconstructs what her big...

Brands like Fenty, I.AM.GIA or Reformation have made a name for themselves by revolutionising the luxury sector. They have developed a strong presence through celebrities, but also on Instagram with millions of followers.They are not luxury brands but compete by targeting the same customers and offering similar prices. In a recent article, young people from Generation Z were asked which luxury brands they admire, and Rihanna's Fenty or Pharrell Williams' Billionaire Boys Club, in the same category as Off-White, came out on top. Thus the notion of luxury is evolving and becoming ambiguous.  Off-White is an Italian clothing and accessories brand founded by American businessman Virgil Abloh. The brand is part of the high-end streetwear wave. Indeed, the brand's name relies heavily on shades of colour and Virgil Abloh wanted to target all kinds of customers without making a difference in terms of religion, origin or body type among his customers. Let's take a moment to intr...

Year after year, millennials are changing the definition of luxury.  This new generation, which brands are fighting for, is different from traditional luxury consumers in their buying habits and in the values that drive them. Beyond sustainable development and environmental issues, diversity and inclusiveness have become fundamental themes. Let's dive a little deeper into two key elements that highlight the main differences between the new generation and those that came before it. ______________________________________________ SUSTAINABILITY AND TRANSPARENCY  Millennials are a generation of customers that cares for sustainability, for the environment and for ethical issues. Take for example the number of marches organized by youth calling for equality between men and women or to make people aware about the climate crisis. It goes without saying that the luxury industry, as any other industry, is deeply influenced by this evolution. Before, luxury customers would seek for produ...