Pierre Cardin is a son of Italian immigrants who never retired until the end of his life, which makes him a symbol of success and achievement. He introduced the concept of ready-to-wear in the luxury industry in order to differentiate himself from his competitors and in order to democratize luxury and open up to a wider clientele. With the increasing evolution of the luxury industry, Pierre Cardin was able to create derivative lines with the development of more accessible products and also had the goal of reaching out to millennials by offering products that follow the new trends. However, what differentiates him and allows him to enrich his fortune is undoubtedly his strategy of developing licenses. Indeed, with more than 700 licenses, Pierre Cardin allowed companies to use his name and received a certain commission on each sale. For the designer, this strategy was a dilemma between "making a profit" and gaining notoriety while keeping his brand image and DNA. Nevertheless, ...
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