Have you ever heard of FARFETCH? Gathering over 1’300 of the world’s best brands, this online luxury retailer, present in more than 190 countries, portrays itself as the leading global platform for the luxury fashion industry. Founded in 2007 by Portuguese entrepreneur José Neves, the main goal of FARFETCH was to overcome the changes in local customs and enable small independent boutiques to become market players while retaining their physical shops and their own visual identity. Although in line with the current societal evolution towards digital markets and technology, is this approach sustainable for the luxury industry? Can the consumer experience in the luxury industry be reinvented? Despite the fact that the luxury industry does not set a strong emphasis on online sales, Farfetch has developed by focusing only on this channel of distribution. The disruptive aspect comes from the fact that typically, luxury businesses do not want to delegate the sale or delivery...
Weekly blog about luxury